206 Must-Know Hotel Statistics and Travel Trends in Europe for 2025
Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 206 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,298,958 traveler reviews, and 37,738,359 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Europe
Top Hotel and Travel Statistics for Europe
- There are 280,728 hotels operating in Europe.
- The average hotel rating in Europe is 8.26, based on 27,298,958 reviews.
- Travelers can expect to pay around $149 per night for a hotel in Europe.
- If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
- If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
- The least popular month to visit Europe is January, attracting only 5.2% of visitors.
- The most popular month to visit Europe is August, attracting 12.5% of visitors.
- Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
- Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
- Hotel prices in Europe peak in September, with an average price of $193.
Hotel Availability and Types in Europe
Number of Hotels
- There are 280,728 hotels in Europe.
Distribution by Star Rating
- Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
- Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
- Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
- Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
- We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
Hotel Pricing Trends in Europe
Average Prices Over Time
- The average price of a hotel in Europe is $149 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Europe is $103 per night.
- The average price of a 2-star hotel in Europe is $96 per night.
- The average price of a 3-star hotel in Europe is $124 per night.
- The average price of a 4-star hotel in Europe is $164 per night.
- The average price of a 5-star hotel in Europe is $286 per night.
- The average price of a hotel in Europe with an unknown star rating is $145 per night.
Hotel Price Distribution
- There are 9,003 hotels in Europe priced in the $0-$50 range, accounting for 5.5% of all hotels.
- There are 62,583 hotels in Europe priced in the $50-$100 range, accounting for 38.4% of all hotels.
- There are 67,665 hotels in Europe priced in the $100-$200 range, accounting for 41.5% of all hotels.
- There are 20,137 hotels in Europe priced in the $200-$500 range, accounting for 12.3% of all hotels.
- There are 2,681 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
- There are 1,042 hotels in Europe priced in the $1000+ range, accounting for 0.6% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Europe in January is $131.
- The average price of a hotel in Europe in February is $126.
- The average price of a hotel in Europe in March is $128.
- The average price of a hotel in Europe in April is $139.
- The average price of a hotel in Europe in May is $148.
- The average price of a hotel in Europe in June is $158.
- The average price of a hotel in Europe in July is $167.
- The average price of a hotel in Europe in August is $174.
- The average price of a hotel in Europe in September is $193.
- The average price of a hotel in Europe in October is $146.
- The average price of a hotel in Europe in November is $137.
- The average price of a hotel in Europe in December is $139.
Hotel Ratings and Reviews in Europe
Number of Reviews
- We've collected 27,298,958 reviews for hotels in Europe.
Review Distribution by Traveler Type
- There are 2,301,343 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
- There are 11,088,158 reviews from couples in Europe, accounting for 40.6% of all reviews.
- There are 6,347,081 reviews from families in Europe, accounting for 23.3% of all reviews.
- There are 556,249 reviews from friends in Europe, accounting for 2.0% of all reviews.
- There are 2,392,421 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
- There are 3,225,227 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
- There are 1,388,479 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Europe in 2025 is 8.13, based on 2,941 reviews.
- The average rating for hotels in Europe in 2024 was 8.27, based on 8,078,426 reviews.
- The average rating for hotels in Europe in 2023 was 8.28, based on 9,174,842 reviews.
- The average rating for hotels in Europe in 2022 was 8.28, based on 7,775,944 reviews.
- The average rating for hotels in Europe in 2021 was 8.25, based on 1,619,997 reviews.
- The average rating for hotels in Europe in 2020 was 8.31, based on 646,808 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Europe is 7.65.
- The average rating for 2-star hotels in Europe is 7.75.
- The average rating for 3-star hotels in Europe is 8.10.
- The average rating for 4-star hotels in Europe is 8.36.
- The average rating for 5-star hotels in Europe is 8.61.
- The average rating for hotels in Europe with an unknown star rating is 8.38.
Average Ratings by Traveler Type
- The average rating for business travelers in Europe is 8.11.
- The average rating for couples in Europe is 8.27.
- The average rating for families in Europe is 8.29.
- The average rating for friends in Europe is 8.08.
- The average rating for group travelers in Europe is 8.41.
- The average rating for solo travelers in Europe is 8.35.
- The average rating for travelers with an unknown type in Europe is 8.26.
Best Months to Visit by Ratings
- The average rating for hotels in Europe in January is 8.31.
- The average rating for hotels in Europe in February is 8.35.
- The average rating for hotels in Europe in March is 8.38.
- The average rating for hotels in Europe in April is 8.39.
- The average rating for hotels in Europe in May is 8.39.
- The average rating for hotels in Europe in June is 8.35.
- The average rating for hotels in Europe in July is 8.29.
- The average rating for hotels in Europe in August is 8.20.
- The average rating for hotels in Europe in September is 8.25.
- The average rating for hotels in Europe in October is 8.27.
- The average rating for hotels in Europe in November is 8.30.
- The average rating for hotels in Europe in December is 8.30.
Seasons in Europe
The seasons in Europe are determined by the percentage of reviews for each month.
Low Season in Europe
- January (5.2%)
- February (5.5%)
- November (6.1%)
- December (5.2%)
Shoulder Season in Europe
- March (6.2%)
- April (7.4%)
- May (9.1%)
- October (9.5%)
High Season in Europe
- June (10.2%)
- July (11.8%)
- August (12.5%)
- September (11.3%)
Country Rankings in Europe
- The country with the most hotels is Italy, with 52,092 hotels.
- The country with the highest average rating is Greece, with an average rating of 8.84.
- The country with the lowest average rating is Russia, with an average rating of 7.69.
- The country with the most expensive hotels is Monaco, with average prices of $466.
- The country with the cheapest hotels is Russia, with average prices of $51.
1,463 | 8.54 | $77.42 | |
249 | 7.89 | $155.68 | |
5,666 | 8.67 | $206.34 | |
596 | 7.72 | $116.27 | |
211 | 7.91 | $133.56 | |
4,324 | 8.03 | $155.90 | |
405 | 8.52 | $85.64 | |
1,582 | 7.89 | $112.23 | |
7,977 | 8.67 | $173.19 | |
2,349 | 8.27 | $166.05 | |
2,195 | 8.34 | $108.11 | |
2,674 | 7.75 | $154.16 | |
183 | 8.18 | $117.42 | |
25 | 8.40 | $174.11 | |
901 | 8.09 | $164.83 | |
28,301 | 8.05 | $150.96 | |
1,767 | 8.36 | $74.60 | |
23,169 | 8.15 | $123.91 | |
11 | 8.33 | $174.11 | |
19,505 | 8.84 | $166.29 | |
21 | 8.16 | $205.96 | |
26 | 8.68 | $197.57 | |
1,488 | 8.19 | $123.07 | |
980 | 8.46 | $190.65 | |
1,298 | 8.53 | $166.75 | |
27 | 8.43 | $126.74 | |
52,092 | 8.48 | $159.30 | |
44 | 8.57 | $182.63 | |
46 | 8.10 | $62.74 | |
384 | 8.24 | $85.87 | |
16 | 8.71 | $234.82 | |
338 | 8.29 | $87.90 | |
155 | 7.94 | $162.97 | |
841 | 8.41 | $130.93 | |
89 | 8.06 | $82.60 | |
14 | 8.19 | $466.24 | |
906 | 8.60 | $124.38 | |
6,141 | 7.95 | $188.06 | |
155 | 8.18 | $69.46 | |
1,618 | 8.02 | $147.81 | |
5,835 | 8.13 | $95.10 | |
8,584 | 8.35 | $135.37 | |
2,114 | 8.43 | $106.34 | |
7,134 | 7.69 | $50.60 | |
19 | 8.07 | $96.95 | |
678 | 8.37 | $96.80 | |
580 | 8.32 | $105.67 | |
769 | 8.54 | $144.30 | |
28,627 | 8.19 | $159.47 | |
3,294 | 7.89 | $117.28 | |
3,219 | 8.32 | $255.40 | |
18,997 | 8.02 | $134.82 | |
1,014 | 8.24 | $71.50 | |
29,632 | 8.09 | $154.96 |
Hotel and Travel Statistics for Hotels under $200 in Europe
Top Hotel and Travel Statistics for Hotels under $200 in Europe
- There are 69,974 Hotels under $200 operating in Europe.
- The average rating for Hotels under $200 in Europe is 8.07, based on 15,779,692 reviews.
- Travelers can expect to pay around $106 per night for a Hotel under $200 in Europe.
- If you're looking for the best month to book a Hotel under $200 in Europe by rating, it's March, with an average rating of 8.18.
- If you're looking for the cheapest month to book a Hotel under $200 in Europe, it's February, with an average price of $92.
- The least popular month to book a Hotel under $200 in Europe is January, attracting only 5.4% of visitors.
- The most popular month to book a Hotel under $200 in Europe is August, attracting 12.4% of visitors.
- Group Travelers are the most satisfied travelers when visiting Hotels under $200 in Europe, rating their stays at 8.20 on average.
- Friends are the least satisfied travelers when visiting Hotels under $200 in Europe, rating their stays at 7.88 on average.
- Hotel under $200 prices in Europe peak in September, with an average price of $133.
Availability and Types of Hotels under $200 in Europe
Number of Hotels under $200
- There are 69,974 Hotels under $200 in Europe.
Star Rating Distribution for Hotels under $200
- There are 1,338 Hotels under $200 in Europe with a 1-star rating, accounting for 1.9% of all Hotels under $200.
- There are 6,125 Hotels under $200 in Europe with a 2-star rating, accounting for 8.7% of all Hotels under $200.
- There are 28,500 Hotels under $200 in Europe with a 3-star rating, accounting for 40.4% of all Hotels under $200.
- There are 21,243 Hotels under $200 in Europe with a 4-star rating, accounting for 30.1% of all Hotels under $200.
- There are 2,190 Hotels under $200 in Europe with a 5-star rating, accounting for 3.1% of all Hotels under $200.
- There are 11,071 Hotels under $200 in Europe with an unknown star rating, accounting for 15.7% of all Hotels under $200.
Pricing Trends for Hotels under $200 in Europe
Average Price Over Time for Hotels under $200
- The average price for Hotels under $200 in Europe is $106.
Average Price by Star Rating for Hotels under $200
- The average price for 1-star Hotels under $200 in Europe is $75.
- The average price for 2-star Hotels under $200 in Europe is $81.
- The average price for 3-star Hotels under $200 in Europe is $101.
- The average price for 4-star Hotels under $200 in Europe is $121.
- The average price for 5-star Hotels under $200 in Europe is $125.
- The average price for Hotels under $200 with an unknown star rating in Europe is $100.
Price Distribution for Hotels under $200
- There are 3,630 Hotels under $200 in Europe priced in the $0-$50 range, accounting for 5.2% of all Hotels under $200.
- There are 30,783 Hotels under $200 in Europe priced in the $50-$100 range, accounting for 43.7% of all Hotels under $200.
- There are 35,624 Hotels under $200 in Europe priced in the $100-$200 range, accounting for 50.6% of all Hotels under $200.
- There are 414 Hotels under $200 in Europe priced in the $200-$500 range, accounting for 0.6% of all Hotels under $200.
- There are 12 Hotels under $200 in Europe priced in the $500-$1000 range, accounting for 0.0% of all Hotels under $200.
- There are 4 Hotels under $200 in Europe priced in the $1000+ range, accounting for 0.0% of all Hotels under $200.
Best Month to Stay at a Hotel under $200 Based on Price
- The average price for Hotels under $200 in Europe in January is $95.
- The average price for Hotels under $200 in Europe in February is $92.
- The average price for Hotels under $200 in Europe in March is $96.
- The average price for Hotels under $200 in Europe in April is $105.
- The average price for Hotels under $200 in Europe in May is $112.
- The average price for Hotels under $200 in Europe in June is $118.
- The average price for Hotels under $200 in Europe in July is $123.
- The average price for Hotels under $200 in Europe in August is $128.
- The average price for Hotels under $200 in Europe in September is $133.
- The average price for Hotels under $200 in Europe in October is $111.
- The average price for Hotels under $200 in Europe in November is $102.
- The average price for Hotels under $200 in Europe in December is $100.
Ratings and Reviews for Hotels under $200 in Europe
Number of Reviews for Hotels under $200
- We've collected 15,779,692 reviews for Hotels under $200 in Europe.
Review Distribution for Hotels under $200
- There are 1,564,537 reviews for Hotels under $200 from business travelers in Europe, accounting for 9.9% of all reviews.
- There are 6,426,483 reviews for Hotels under $200 from couples in Europe, accounting for 40.7% of all reviews.
- There are 3,597,355 reviews for Hotels under $200 from families in Europe, accounting for 22.8% of all reviews.
- There are 289,861 reviews for Hotels under $200 from friends in Europe, accounting for 1.8% of all reviews.
- There are 1,373,257 reviews for Hotels under $200 from group travelers in Europe, accounting for 8.7% of all reviews.
- There are 1,859,898 reviews for Hotels under $200 from solo travelers in Europe, accounting for 11.8% of all reviews.
- There are 668,301 reviews for Hotels under $200 from travelers with an unknown type in Europe, accounting for 4.2% of all reviews.
Average Rating Over Time for Hotels under $200
- The average rating for Hotels under $200 in Europe in 2025 is 8.06, based on 170 reviews.
- The average rating for Hotels under $200 in Europe in 2024 was 8.08, based on 4,543,163 reviews.
- The average rating for Hotels under $200 in Europe in 2023 was 8.07, based on 5,339,412 reviews.
- The average rating for Hotels under $200 in Europe in 2022 was 8.03, based on 4,575,875 reviews.
- The average rating for Hotels under $200 in Europe in 2021 was 8.03, based on 976,776 reviews.
- The average rating for Hotels under $200 in Europe in 2020 was 8.08, based on 344,296 reviews.
Average Rating by Star Rating for Hotels under $200
- The average rating for 1-star Hotels under $200 in Europe is 7.44.
- The average rating for 2-star Hotels under $200 in Europe is 7.72.
- The average rating for 3-star Hotels under $200 in Europe is 8.03.
- The average rating for 4-star Hotels under $200 in Europe is 8.21.
- The average rating for 5-star Hotels under $200 in Europe is 8.37.
- The average rating for Hotels under $200 with an unknown star rating in Europe is 8.10.
Average Rating by Traveler Type for Hotels under $200
- The average rating of Hotels under $200 from business travelers in Europe is 7.89.
- The average rating of Hotels under $200 from couples in Europe is 8.06.
- The average rating of Hotels under $200 from families in Europe is 8.08.
- The average rating of Hotels under $200 from friends in Europe is 7.88.
- The average rating of Hotels under $200 from group travelers in Europe is 8.20.
- The average rating of Hotels under $200 from solo travelers in Europe is 8.18.
- The average rating of Hotels under $200 from travelers with an unknown type in Europe is 8.04.
Best Month to Stay at a Hotel under $200 by Rating
- The average rating for Hotel under $200 in Europe in January is 8.14.
- The average rating for Hotel under $200 in Europe in February is 8.17.
- The average rating for Hotel under $200 in Europe in March is 8.18.
- The average rating for Hotel under $200 in Europe in April is 8.17.
- The average rating for Hotel under $200 in Europe in May is 8.16.
- The average rating for Hotel under $200 in Europe in June is 8.11.
- The average rating for Hotel under $200 in Europe in July is 8.05.
- The average rating for Hotel under $200 in Europe in August is 7.99.
- The average rating for Hotel under $200 in Europe in September is 8.01.
- The average rating for Hotel under $200 in Europe in October is 8.04.
- The average rating for Hotel under $200 in Europe in November is 8.10.
- The average rating for Hotel under $200 in Europe in December is 8.11.
Seasons for Hotels under $200 in Europe
The seasons in Europe are determined by the percentage of reviews for Hotels under $200 in each month.
Low Season for Hotels under $200 in Europe
- January (5.4%)
- February (5.7%)
- November (6.3%)
- December (5.5%)
Shoulder Season for Hotels under $200 in Europe
- March (6.4%)
- April (7.5%)
- May (9.0%)
- October (9.2%)
High Season for Hotels under $200 in Europe
- June (10.0%)
- July (11.7%)
- August (12.4%)
- September (10.9%)
Hotels under $200 Country Rankings in Europe
- The country with the most Hotels under $200 is Germany, with 10,127 Hotels under $200.
- The country with the highest average rating for Hotels under $200 is Guernsey, with an average rating of 8.80.
- The country with the lowest average rating for Hotels under $200 is Denmark, with an average rating of 7.77.
- The country with the most expensive Hotels under $200 is Jersey, with average prices of $171.
- The country with the cheapest Hotels under $200 is Ukraine, with average prices of $49.
583 | 8.55 | $67.37 | |
106 | 8.00 | $106.94 | |
1,235 | 8.44 | $134.52 | |
199 | 7.82 | $77.27 | |
798 | 7.94 | $121.66 | |
139 | 8.29 | $77.86 | |
563 | 7.80 | $93.26 | |
543 | 8.39 | $133.81 | |
271 | 8.06 | $117.60 | |
1,038 | 8.21 | $97.94 | |
438 | 7.77 | $124.07 | |
109 | 8.17 | $86.87 | |
351 | 7.90 | $124.61 | |
10,027 | 7.78 | $98.09 | |
582 | 8.40 | $63.24 | |
10,127 | 8.11 | $114.56 | |
3,393 | 8.57 | $102.80 | |
11 | 8.80 | $166.46 | |
550 | 8.18 | $106.18 | |
147 | 8.25 | $162.96 | |
475 | 8.23 | $149.55 | |
15 | 8.31 | $133.55 | |
10,078 | 8.16 | $115.51 | |
26 | 8.31 | $170.63 | |
27 | 8.36 | $70.73 | |
174 | 8.06 | $67.99 | |
134 | 8.33 | $85.07 | |
79 | 7.94 | $139.30 | |
168 | 8.40 | $106.72 | |
60 | 8.13 | $80.34 | |
185 | 8.49 | $111.55 | |
1,347 | 7.88 | $117.40 | |
83 | 8.03 | $80.49 | |
514 | 7.97 | $135.02 | |
1,437 | 8.27 | $89.72 | |
1,421 | 8.28 | $106.57 | |
671 | 8.25 | $85.67 | |
157 | 7.93 | $57.24 | |
13 | 8.59 | $105.42 | |
218 | 8.32 | $91.73 | |
267 | 8.15 | $109.09 | |
201 | 8.36 | $125.84 | |
6,645 | 8.17 | $101.66 | |
1,018 | 7.92 | $113.62 | |
771 | 8.02 | $159.43 | |
6,863 | 7.95 | $86.90 | |
350 | 8.33 | $49.18 | |
5,836 | 7.78 | $110.89 |