201 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 201 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 7,969,219 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,705,034 reviews.
  • Travelers can expect to pay around $163 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $145.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in August, with an average price of $185.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $163 per night.
  • The average price of a 1-star hotel in Italy is $143 per night.
  • The average price of a 2-star hotel in Italy is $122 per night.
  • The average price of a 3-star hotel in Italy is $129 per night.
  • The average price of a 4-star hotel in Italy is $196 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $150 per night.
  • There are 459 hotels in Italy priced in the $0-$50 range, accounting for 1.3% of all hotels.
  • There are 12,509 hotels in Italy priced in the $50-$100 range, accounting for 35.6% of all hotels.
  • There are 15,941 hotels in Italy priced in the $100-$200 range, accounting for 45.4% of all hotels.
  • There are 5,262 hotels in Italy priced in the $200-$500 range, accounting for 15.0% of all hotels.
  • There are 664 hotels in Italy priced in the $500-$1000 range, accounting for 1.9% of all hotels.
  • There are 256 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $146.
  • The average price of a hotel in Italy in February is $145.
  • The average price of a hotel in Italy in March is $146.
  • The average price of a hotel in Italy in April is $152.
  • The average price of a hotel in Italy in May is $156.
  • The average price of a hotel in Italy in June is $167.
  • The average price of a hotel in Italy in July is $174.
  • The average price of a hotel in Italy in August is $185.
  • The average price of a hotel in Italy in September is $181.
  • The average price of a hotel in Italy in October is $170.
  • The average price of a hotel in Italy in November is $154.
  • The average price of a hotel in Italy in December is $151.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,705,034 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,275 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,902 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,356 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,576 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,948 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,376 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,601 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.75, based on 632 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,745 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,907 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,300 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,038 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.58.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $514.
  • The city with the cheapest hotels is Pompei, with average prices of $84.
235
8.53
$167.44
143
8.94
$350.47
206
8.84
$112.92
227
8.29
$120.85
125
8.52
$127.03
1,039
7.68
$194.13
387
7.98
$158.35
199
8.54
$107.54
340
8.15
$175.04
136
9.03
$514.29
462
8.37
$95.99
181
8.53
$182.51
163
8.40
$277.92
155
9.15
$181.17
1,343
8.29
$188.65
205
8.60
$124.18
132
8.14
$106.44
122
8.41
$129.74
313
8.72
$171.50
175
8.40
$114.52
246
8.66
$126.51
231
8.31
$183.62
228
7.94
$150.30
128
8.70
$250.48
235
8.91
$139.59
167
8.63
$358.62
181
9.06
$139.39
1,780
7.78
$197.65
1,591
8.31
$117.79
199
8.95
$161.73
157
8.12
$145.93
290
8.81
$262.88
198
8.74
$139.07
564
8.43
$107.93
121
8.61
$132.44
165
7.96
$108.87
130
8.69
$83.73
201
8.57
$133.82
560
7.96
$127.54
144
8.87
$167.75
4,242
8.15
$194.66
286
8.41
$111.32
122
7.92
$130.89
192
8.73
$137.37
165
8.30
$148.70
372
8.92
$247.00
442
8.46
$133.61
213
8.66
$256.61
169
8.75
$115.90
160
8.44
$192.45
155
8.92
$145.40
323
8.20
$126.79
1,287
8.24
$202.26
454
8.63
$154.75
131
8.62
$151.58

Hotel and Travel Statistics for Hotels under $200 in Italy

Top Hotel and Travel Statistics for Hotels under $200 in Italy

  • There are 10,335 Hotels under $200 operating in Italy.
  • The average rating for Hotels under $200 in Italy is 8.15, based on 1,114,613 reviews.
  • Travelers can expect to pay around $117 per night for a Hotel under $200 in Italy.
  • If you're looking for the best month to book a Hotel under $200 in Italy by rating, it's June, with an average rating of 8.26.
  • If you're looking for the cheapest month to book a Hotel under $200 in Italy, it's March, with an average price of $102.
  • The least popular month to book a Hotel under $200 in Italy is December, attracting only 3.5% of visitors.
  • The most popular month to book a Hotel under $200 in Italy is August, attracting 14.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Hotels under $200 in Italy, rating their stays at 8.28 on average.
  • Friends are the least satisfied travelers when visiting Hotels under $200 in Italy, rating their stays at 7.84 on average.
  • Hotel under $200 prices in Italy peak in August, with an average price of $139.

Availability and Types of Hotels under $200 in Italy

Number of Hotels under $200

  • There are 10,335 Hotels under $200 in Italy.

Star Rating Distribution for Hotels under $200

  • There are 242 Hotels under $200 in Italy with a 1-star rating, accounting for 2.3% of all Hotels under $200.
  • There are 671 Hotels under $200 in Italy with a 2-star rating, accounting for 6.5% of all Hotels under $200.
  • There are 5,039 Hotels under $200 in Italy with a 3-star rating, accounting for 48.8% of all Hotels under $200.
  • There are 3,569 Hotels under $200 in Italy with a 4-star rating, accounting for 34.5% of all Hotels under $200.
  • There are 81 Hotels under $200 in Italy with a 5-star rating, accounting for 0.8% of all Hotels under $200.
  • There are 733 Hotels under $200 in Italy with an unknown star rating, accounting for 7.1% of all Hotels under $200.
  • The average price for Hotels under $200 in Italy is $117.
  • The average price for 1-star Hotels under $200 in Italy is $97.
  • The average price for 2-star Hotels under $200 in Italy is $101.
  • The average price for 3-star Hotels under $200 in Italy is $110.
  • The average price for 4-star Hotels under $200 in Italy is $128.
  • The average price for 5-star Hotels under $200 in Italy is $136.
  • The average price for Hotels under $200 with an unknown star rating in Italy is $117.
  • There are 89 Hotels under $200 in Italy priced in the $0-$50 range, accounting for 0.9% of all Hotels under $200.
  • There are 3,843 Hotels under $200 in Italy priced in the $50-$100 range, accounting for 36.9% of all Hotels under $200.
  • There are 6,468 Hotels under $200 in Italy priced in the $100-$200 range, accounting for 62.2% of all Hotels under $200.
  • There are 6 Hotels under $200 in Italy priced in the $200-$500 range, accounting for 0.1% of all Hotels under $200.
  • The average price for Hotels under $200 in Italy in January is $104.
  • The average price for Hotels under $200 in Italy in February is $103.
  • The average price for Hotels under $200 in Italy in March is $102.
  • The average price for Hotels under $200 in Italy in April is $111.
  • The average price for Hotels under $200 in Italy in May is $117.
  • The average price for Hotels under $200 in Italy in June is $125.
  • The average price for Hotels under $200 in Italy in July is $130.
  • The average price for Hotels under $200 in Italy in August is $139.
  • The average price for Hotels under $200 in Italy in September is $135.
  • The average price for Hotels under $200 in Italy in October is $126.
  • The average price for Hotels under $200 in Italy in November is $110.
  • The average price for Hotels under $200 in Italy in December is $108.

Ratings and Reviews for Hotels under $200 in Italy

Number of Reviews for Hotels under $200

  • We've collected 1,114,613 reviews for Hotels under $200 in Italy.

Review Distribution for Hotels under $200

  • There are 78,450 reviews for Hotels under $200 from business travelers in Italy, accounting for 7.0% of all reviews.
  • There are 468,391 reviews for Hotels under $200 from couples in Italy, accounting for 42.0% of all reviews.
  • There are 287,436 reviews for Hotels under $200 from families in Italy, accounting for 25.8% of all reviews.
  • There are 25,243 reviews for Hotels under $200 from friends in Italy, accounting for 2.3% of all reviews.
  • There are 98,988 reviews for Hotels under $200 from group travelers in Italy, accounting for 8.9% of all reviews.
  • There are 124,915 reviews for Hotels under $200 from solo travelers in Italy, accounting for 11.2% of all reviews.
  • There are 31,190 reviews for Hotels under $200 from travelers with an unknown type in Italy, accounting for 2.8% of all reviews.

Average Rating Over Time for Hotels under $200

  • The average rating for Hotels under $200 in Italy in 2024 was 8.15, based on 364,288 reviews.
  • The average rating for Hotels under $200 in Italy in 2023 was 8.16, based on 409,033 reviews.
  • The average rating for Hotels under $200 in Italy in 2022 was 8.13, based on 295,792 reviews.
  • The average rating for Hotels under $200 in Italy in 2021 was 8.13, based on 34,862 reviews.
  • The average rating for Hotels under $200 in Italy in 2020 was 8.23, based on 10,638 reviews.

Average Rating by Star Rating for Hotels under $200

  • The average rating for 1-star Hotels under $200 in Italy is 7.66.
  • The average rating for 2-star Hotels under $200 in Italy is 7.98.
  • The average rating for 3-star Hotels under $200 in Italy is 8.19.
  • The average rating for 4-star Hotels under $200 in Italy is 8.12.
  • The average rating for 5-star Hotels under $200 in Italy is 8.24.
  • The average rating for Hotels under $200 with an unknown star rating in Italy is 8.32.

Average Rating by Traveler Type for Hotels under $200

  • The average rating of Hotels under $200 from business travelers in Italy is 7.88.
  • The average rating of Hotels under $200 from couples in Italy is 8.14.
  • The average rating of Hotels under $200 from families in Italy is 8.19.
  • The average rating of Hotels under $200 from friends in Italy is 7.84.
  • The average rating of Hotels under $200 from group travelers in Italy is 8.28.
  • The average rating of Hotels under $200 from solo travelers in Italy is 8.27.
  • The average rating of Hotels under $200 from travelers with an unknown type in Italy is 8.21.

Best Month to Stay at a Hotel under $200 by Rating

  • The average rating for Hotel under $200 in Italy in January is 8.18.
  • The average rating for Hotel under $200 in Italy in February is 8.22.
  • The average rating for Hotel under $200 in Italy in March is 8.20.
  • The average rating for Hotel under $200 in Italy in April is 8.17.
  • The average rating for Hotel under $200 in Italy in May is 8.21.
  • The average rating for Hotel under $200 in Italy in June is 8.26.
  • The average rating for Hotel under $200 in Italy in July is 8.16.
  • The average rating for Hotel under $200 in Italy in August is 8.14.
  • The average rating for Hotel under $200 in Italy in September is 8.13.
  • The average rating for Hotel under $200 in Italy in October is 8.09.
  • The average rating for Hotel under $200 in Italy in November is 8.14.
  • The average rating for Hotel under $200 in Italy in December is 8.19.

Seasons for Hotels under $200 in Italy

The seasons in Italy are determined by the percentage of reviews for Hotels under $200 in each month.

Low Season for Hotels under $200 in Italy

  • January (3.8%)
  • February (3.7%)
  • March (4.8%)
  • December (3.5%)

Shoulder Season for Hotels under $200 in Italy

  • April (7.3%)
  • May (9.7%)
  • October (9.7%)
  • November (5.0%)

High Season for Hotels under $200 in Italy

  • June (11.2%)
  • July (13.6%)
  • August (14.5%)
  • September (13.1%)

Hotels under $200 City Rankings in Italy

  • The city with the most Hotels under $200 is Rome, with 689 Hotels under $200.
  • The city with the highest average rating for Hotels under $200 is Matera, with an average rating of 8.99.
  • The city with the lowest average rating for Hotels under $200 is Milan, with an average rating of 7.41.
  • The city with the most expensive Hotels under $200 is Sorrento, with average prices of $161.
  • The city with the cheapest Hotels under $200 is Rimini, with average prices of $86.
28
7.94
$140.90
48
8.60
$105.15
28
7.75
$116.23
70
8.55
$99.05
27
8.31
$151.16
76
7.92
$123.23
25
7.94
$119.19
31
7.99
$143.70
52
7.84
$105.33
52
8.62
$99.78
36
8.28
$109.23
57
8.15
$101.79
28
8.42
$131.23
258
8.07
$143.33
30
8.20
$137.28
30
7.76
$109.14
38
8.26
$117.29
138
8.52
$117.82
127
8.25
$122.65
60
8.02
$123.55
34
8.44
$117.40
28
8.62
$130.45
30
8.99
$136.00
328
7.41
$125.11
52
8.20
$115.11
46
7.86
$93.68
29
8.96
$122.38
163
7.62
$111.71
29
8.03
$131.12
31
8.14
$103.25
66
7.57
$108.94
33
8.34
$104.43
26
8.04
$91.83
37
7.56
$106.42
25
7.93
$108.89
113
8.75
$100.72
331
8.03
$85.70
40
8.56
$136.74
689
7.53
$132.00
40
8.17
$104.20
29
8.93
$101.47
30
7.89
$111.53
46
8.23
$107.47
43
8.77
$127.69
28
8.33
$160.80
40
7.96
$116.23
41
8.46
$136.97
26
8.39
$97.13
28
8.40
$124.94
36
8.36
$130.93
96
8.04
$108.49
283
7.93
$133.02
96
8.47
$125.84
28
8.25
$115.70
31
8.47
$112.84